The older generation is playing catch-up but are not far behind. Applications on mobile that add value to the older person's lifestyle are rapidly taking hold.

Banking, news, alerts, invitations, coupons, branded messages are all received by mobile phones today. Competitive gaming, interactive sms chat, mobile web, mobile TV and numerous other applications are making marketing to the ‘new' mobile consumers a challenging process.

One-to-one takes on a new meaning as marketers have to dig deep to encourage and establish direct and measurable relationships with their consumers.

Mobile communication is the most embraced form of direct communication outstripping the internet in its world wide usage. In SA we almost have one man, one mobile as cell phone penetration reaches to the heart of the population.

Brand managers and anyone associated with the development of their company or brand's marketing message need to comprehend the role of Mobile Marketing in an integrated communications strategy in 2007.

Harry Trisos, CEO of Mobilety, an expert contributor on Mobile Marketing to dominant South African marketing portal, www.Bizcommunity.com, and who has chaired conferences on Mobile Marketing, has specifically developed a concentrated course on Mobile Marketing for business and marketing executives.

Harry says, “It has become clear to me that people desperately need to get to grips with the nitty-gritty of Mobile Marketing; to understand the different elements that can be used in mobile, and how to apply it to your communication strategy.

This is why we have devised the Accelerated Course in Mobile Marketing. In only two days you will leave with a working knowledge of Mobile Marketing and how to apply it to your communication strategy. The intensity of the course will enable you to evaluate the propositions in Mobile Marketing that will no doubt face you in the foreseeable future.”

Who should attend:
Chief Executives, Marketing Directors, Marketing Managers, Brand managers, Product Managers, Advertising Agency Creative Management, Brand Ambassadors, Sales Management, Public Relations Executives.

Numbers are limited to only 30 delegates for the course.

Some of the experts who will share their insights with you:

Robin Parker : Managing Director of Bizcommunity.com
Graham Groenewaldt. Marketing Director of Foneworx Ltd, a leading Interactive Voice Response Service Provider in Southern Africa.
Russel Stromin : CEO of Mobility Methods, A leading sms service provider in South Africa.
Ryan Birkin: Exactmobile Solutions Division, Exactmobile (Pty) Ltd, a company that is at the forefront of MMS and image marketing
Harry Trisos. CEO of Mobilety and Mobile Marketing Specialist.
Farhad Omar. CEO of Mobiblitz, a leading service provider of Mobile Digital Communities.
Working session with teens and 20-somethings and golden oldies! Let them show and tell you what it is about.

The Subjects that we will be covering:

• The Business Imperative that Brands Adopt A Mobile Marketing Strategy
• The First Element in the Mobile Mix : Voice and Sound. Why there is a compelling reason to use foundation services.
• The Second Element in the Mobile Mix : Text / SMS/ Bulk SMS
• The Third Element in the Mobile Mix: Image on mobile and how to use it.
• The 12 Business Models of Mobile Marketing: Yes there are 12!
• Mobile Demographics and how they apply to your brand.
• Mobile web and mobile video.
• The Fourth Element in the Mobile Mix - Mobile Digital Communities
• Mxit and the Marketing Mix
• Social Networking Services: Where Communities and Brands meet.
• User Generated Content; how to use it to your benefit
• Putting It All Together: Working on a mobile communication strategy for your brand or business.

Venue: The Palm House, 10 Oxford Street, Wynberg, Cape Town

Date: Wednesday and Thursday, 7th and 8th August 2007

Cost: R4600 plus vat per delegate for the 2 days. ( 15% early bird discount applies if you register and pay before 30 June 2007

Source:  Biz Community

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